According to Grokster, the only outside company who is still using the FastTrack's P2P network, the lawsuit that has been filed against it by the RIAA and the MPAA, has proven to be the key to success.
"Every time they attack file-sharing software in any way, users rush to download the program, just to see what's going on, and become hooked. As a result, we prosper and revenues grow", Grokster's president, Wayne Rosso, said.
He told that when the media industry sued the three P2P companies (Grokster, Kazaa and MusicCity), advertisers noticed the services and the enormous audiences they had. Grokster has now big roster of brand-name advertisers, including AT&T Wireless and Dell and has turned the business into a profit in last year.
Source: Reuters via News.com
He told that when the media industry sued the three P2P companies (Grokster, Kazaa and MusicCity), advertisers noticed the services and the enormous audiences they had. Grokster has now big roster of brand-name advertisers, including AT&T Wireless and Dell and has turned the business into a profit in last year.
Source: Reuters via News.com
